MindCanvas Research Solutions
Below, we have listed some research contexts that MindCanvas can be applied to (watch out for upcoming case studies). How you use it is up to you - MindCanvas is a flexible set of methods for understanding people.
Design Information Architecture
Use MindCanvas to generate a preliminary information architecture for a website/software. Customize an existing IA for a new user group or target market. Adapt it cross-culturally, or benchmark two proposed IA’s to see which one is more effective.
Discover the words and phrases your customers use when thinking about your domain/product/site content. Make sure that you speak the customer's language in all your communications with them.
More...Explore User Needs & Values
Use our game-like methods to find out what outcomes users value, and what needs they have. Whether for creating new products, or for refining existing ones, MindCanvas lets users express themselves about the outcomes / needs they care about in an easy, natural manner.
Use MindCanvas to brainstorm ideas, thematically cluster concepts, segment users, refine products and services, or identify opportunity for new ones.
More...Brands & Positioning
MindCanvas sorting methods can help you understand how people think about your product and brands.
How should you position a new product? What product category does it fit into in the customer's mind? What are their emotional associations with a product/brand? What characteristics do they associate with your brand compared to other brands?
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