Game-like Elicitation Methods
MindCanvas is based on remote research methods that you can use to get feedback and ideas from your customers. We took methods that are engaging to begin with, and recreated them as Game-like Elicitation Methods. These methods use game design principles and style (drag and drop, graphics, audio, animations, etc) to make the data collection process a more enjoyable and gamelike experience. We believe that data gathered via these methods is inherently superior and is interspersed with deeper customer insights. This leads to more actionable deliverables for your business decision-making.
Check out some of the user feedback we got in just our first MindCanvas study (on the right panel).
The Methods
- OpenSort
- Divide-the-Dollar
- FreeList
- TreeSort
- VisualChoice
- MindMontage (coming soon)
- Rating Scales, Essay type (ya, we've got that)
OpenSort
In OpenSort exercises, participants are asked to sort a group of cards in any manner they choose. Cards can include images, names and descriptions of items(any combination). The cards might be pictures of shoes, movie posters with blurbs, navigation labels for a website, or pretty much anything you want. Participants can create up to 3 levels of categorization, can copy cards and can even create their own cards. Compelling demos put the participant in the right frame of mind before the exercise.
Demo1
Demo2
Divide-the-Dollar
Visual Divide-the-Dollar asks users to prioritize features using an engaging game-like interface. Users spend pretend money, and each dollar spend on one "item" is a dollar less they can spend on other "items". This forced trade-off leads to better results, and better decision-making.
Demo1
Demo2
FreeList
In FreeListing exercises, participants list as many items as they can think of (within an optional time limit). This exercise is an excellent first step in understanding the size and dimensions of a domain when starting a new application or site.
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TreeSort
In TreeSort exercises, participants are asked to sort a group of cards into a pre-existing category structure. The category structure is organic- it grows and shifts to accommodate the new cards. Participants can even (optionally) make new categories. Cards and demos are the same as described in OpenSort.
Demo1
Demo2
VisualChoice
Our Visual (Multiple) Choice allows you to ask about more than 20 alternatives (showing images for each) at a time without using long list or dropdown.
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Sticky
Understand how people think / feel about an image. Users drag pre-made stickies, or create their own to express how they feel. Usage: Emotional reactions to images. Compare two different designs. A/B testing of designs.
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Clicky
Explore if information is findable on a visual prototype (or some other type of image). Users respond by clicking on the image. Usage: Page level findability of wireframes, other types of design prototypes. A/B testing of wireframes.
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Concept Test
Understand reactions to an image. Users respond using a MultipleChoice, list, text box. Usage: Test easy visual prototypes. A/B testing of prototypes.
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RatingScales & EssayType
Even when you use Game-like Elicitation methods, there might be some "regular" survey data to collect (e.g., demographics)! We support standard question-types like essay, rating scales.
Go back to top, or check out the deliverables next.
Have questions? Call 1-650-564-0000 or email support@themindcanvas.com for answers, to find out about purchasing MindCanvas or to get access to live demo!
