How MindCanvas service works

Read the GEM Manifesto, learn about our research methods, the Visual Analysis Engine or the collaborative research process .


GEM Manifesto

GEM Manifesto

We have set out to revolutionize online research. And what revolution is complete without a manifesto? Read about some principles that guided us while we built our technology and developed the collaborative research process...

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Methods

Game-like Elicitation Methods

The core technology is a set of Flash-based rich internet applications that you can invite your customers to use. We call these "game-like elicitation methods" (that's a mouthful, so how about the acronym GEM). Methods include Open-Sort, Divide-the-Dollar, Free-List...

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Visual Analysis Engine

Visual Analysis Engine

The results of the studies are mined and visualized using our visual analysis engine. The idea was that you should be able to play with the results visually, without needing to know any statistics. Some of the interactive visualizations are Dendogram, VocabularyBrowzer, SimilarityBrowzer...

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Research Process

Research Process & FAQ

Good research is a complex process: it's hard to do it quick enough to fit into the business decision-making cycle. We have created a collaborative research process, a combination of software and established procedures that lets us work together to carry out your research quickly, without sacrificing quality. Check out our FAQ to find out more about the MindCanvas research process.

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Have questions? Call 1-650-564-0000 or email support@themindcanvas.com for answers, to find out about purchasing MindCanvas or to get access to live demo!

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Microsoft

Microsoft recently used…

Adaptive Path

Adaptive Path, a user experience…

Upcoming

Come back soon for upcoming case studies!

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