MindCanvas is a online research service to gather insights about your customers' thoughts & feelings. Online surveys require users to complete boring html forms. You can use our Game-like Elicitation Methods (GEMs) to gather user feedback. At the end of the study, you can use our Visual Analysis Engine to order rich visualizations of your data.
Learn about our research solutions, read the Blog, or get details about what to expect from a MindCanvas study. Go here to learn more or to buy a study.
MindCanvas benefits
- Everybody hates surveys. Everybody loves games. With game-like elicitation methods users enjoy giving you design feedback.
- Research results you can interact with: "visualizations to-go" that you can explore, embed into presentations, or email to colleagues.
- With our Do-it-yourself model, you can run the studies on your own, at your own pace.
- You can qualitative feedback with remote moderated, or quantitative data with remote unmoderated studies.
What you can use it for
- Design Information Architecture
- Learn how to structure your website, catalog or application menus. Learn user vocabulary. Do A/B testing of IA redesigns. more...
- Explore user needs & values
- Understand what user needs your product can satisfy. What relative value do people assign to various product benefits? more...
- Test your early designs
- You can gather feedback about your early prototypes. Find out if users like it or not. Where they would click to find information. more...
